Facebook has recently rolled out a new feature called “Services”. This is a directory of local businesses who provide a particular service. Some are calling this a stealth project to beat out Yelp as it lets consumers find the most highly-rated businesses in their area. Users of this service see a page with their location pre-selected. And the service makes heavy use of Facebook’s five-star rating.
Social Media Examiner talks about what it takes for businesses to get a good listing on services:
“While there are no specific guidelines as to how the Facebook algorithm determines which local businesses to show, after several searches, you can determine it’s based on the following:
To be listed, Businesses with a Local Business Facebook page need to set up and publish services on their page. This requires administrative permissions for the page. Here are the steps to follow:
Since Facebook services are completely free, it can’t help but increase exposure for a business to set this up. I recommend it to all my customers.
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