Take a look at the pages of your website – are they a “wall of text”? In other words, do the pages have just paragraph after paragraph of content that all looks the same? If so, you’ll get a more impactful website, and one more likely to be read, by making your content “skimmable”. I’m not sure that’s a word, but what I mean is that the content needs to be broken into chunks, visually. This has a couple of effects:
As an example of what I mean, check out the images below. The first one shows the content of my SEO page as a wall of text. The second one shows the same page after making the content skimmable. Notice how much more you get out of the second version, even with just a glance!
The idea of skimmable content is to break the content into more digestible chunks. You can do this with the following tools:
It really is very easy to put in practice. And, as a bonus, making these changes to your website will help you with SEO in several ways, not the least of which is to give you an opportunity to update content that may not have been touched in a really long time.
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